Ad Juster Media Analytics Platform (MAP) generates actionable insights for media houses and tech companies to drive faster conversions and improved revenues. The platform automatically gathers data from all connections, regardless of the source, into a single, centralized platform. It then organizes the data chaos with unique data normalization procedures that unify, transform, and standardize the data across incongruent sources. Decision makers then receive actionable insights and high-level visualization tools to monitor performance, shaping the data into strong revenue drivers and making the organization, as a whole, more data-driven.